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pop social science books
Contagious: Why Things Catch On
Really enjoyed reading this. Learn how to make your product and ideas more shareable.
The New New Thing: A Silicon Valley Story
Why Most Things Fail: Evolution, Extinction and Economics
A Demon of Our Own Design
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
The illustrations, statistics, and examples in this book, while some of them specious, are "in the water" culturally and you'll find yourself left out of certain conversations without having at least
The Tipping Point: How Little Things Can Make a Big Difference
topiat inc. 2014